Humans are creatures of habit. Instead of making phones obsolete, recent developments in technology have only reinforced our desire for service on demand. And when it comes to business, people would rather pick up a phone and make a quick call than wait hours for an email reply. These are the kind of customers that you want–those that are ready to act. So how do you make sure that your number is the first thing that comes to mind? Simple– through 1300 phone words.
1300 smartnumbers are vanity numbers that are considered the best numbers available for businesses. They work the same as a regular local call number, but come in highly memorable patterns or spell out words when dialed on a keypad.
DO – Describe your business
The attention span of customers are getting shorter and shorter. Therefore, it is vital that you take every opportunity to let people know who you are and what you do. A phone word gives you an opportunity to tell your customers about your business at a glance.
Unless you’re already a big and established brand, avoid using your business name if it doesn’t say anything about what product or service you provide. Let’s say your store is named Callum’s Designs and you specialise in pants. Instead of getting 1 300 CALLUM (221 186) which doesn’t say anything about your business, go for a number like 1 300 SLACKS (752 257).
DON’T – Be afraid to get creative
Your first choice may not be available but that’s okay. If you were aiming for an 1800 number, you can try looking at 1300 phone words instead. Take your time thinking of alternate words that you can use for your business. If you’re still having a hard time looking for an available number, you can try combining numbers with words. So if you own a tire shop, you can get something like 1 300 4TIRES (484737).
DO – Choose numbers that are easy to spell
Be wary of words that sound the same but have different spellings. As much as possible, make sure that the spelling is unmistakable and as straightforward as possible. For example, 1 300 4BEETS can easily be confused for 1 300 4BEATS.
Another thing you should avoid is using two words that start and end with the same letter like Sam’s Skates. Customers will have no way of knowing if they have to dial just one S instead of two. To avoid any confusion, read the phone word out loud and let other people try converting it to numbers. If they have a hard time, it’s best to go back to the drawing board and search 1300 numbers availability at the ACMA website.
DON’T – Hesitate to go for patterns
Even if you don’t find a phone word that fits your needs, you can still get high recall by going for patterned numbers like 1 300 50 10 50 or 1 300 456 789. Repeating or sequenced numbers work best if you offer a wide range of products and services. It also works best if you cater to a diverse client base that don’t speak one language.
DO – Use 1300 phonewords for your ad campaigns
Once you have gained the rights of use to your number, it’s time to get it connected with the help of your preferred service provider. Choose an inbound number specialist like 1300 Numbers Australia to get the best deals, backed by superior customer service.
Once you’re all set-up, you can use your 1300 phone words for different marketing campaigns and track your calls through free reports available at your web portal. This way, you can maximise your resources and direct more to the ones that are making ROI.