Today, anyone can dabble into entrepreneurship as long as they have the passion, drive, and a little capital.Thanks to advances in technology, having a brick and mortar store is no longer a prerequisite for doing business. The government estimates around one million Australians enjoy the flexibility of working in a home-based setting.
Despite being a big chunk of the current economy, they are also more prone to closure within their first year. This is why it’s vital to aim high and look for ways to grow and stay afloat in highly competitive industries. Growing a home based business using 1300 numbers is possible, and we’ll help you do just that.
Expand your target market
Gaining customers is akin to catching fish—the wider you cast your net, the higher chances of catching more. The problem is, most small businesses are limited to their local area even if they have the ability to cater to other areas. Why? The culprit is most often their business number.
Advertising a local landline number or a mobile number makes you look small and inexperienced. It may also mislead people and make them think that you only do business in a small area. A 1300 number makes you look established and doesn’t limit you to one area. You also get plus points from consumers by offering an affordable way of reaching you since they will only be charged the cost of a local call.
Focus on service
One of the main reasons why some people prefer startups over big chains is the kind of customer service they get. SMEs are more likely to personalise their services to cater to their market’s needs. While large names have dedicated call centers to take calls, home based businesses are often a one man team or run with minimal staff. Thankfully, 1300 numbers give you the flexibility to route calls to different answering points so you can take business calls wherever, whenever you’re available.
Maximise returning business
Delivering excellent products and services in one thing, doing it every single time is another. Consistency is what will keep clients coming back and referring other their friends and family to your business. But what if you move? What happens to your entire clientele?
It’s a good thing that your 1300 number is virtual, and not tied to a specific site or location. You can direct calls to your mobile during the move, and to your new numbers once you have your system set up at your new location. You don’t have to experience any downtime while your customers would be none the wiser.
Stick with what works
Not every startup is the same. Don’t be afraid to try new tools and business processes. Experiment with routing schemes and add-on services to your 1300 number to know what solution works for you. When you find what works for you, stick with it and gradually work on improving it. For more information on growing a home based business using 1300 numbers, call us at 1300 50 10 50 or start a chat below./